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How to Brand a Business

To brand a business is to define, position, and deliver an identity. Branding is related to increasing loyalty to a specific good or service. Brand ma...

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Psychology of Color in Marketing and Branding

If color affects sales, does the right color increase sales? Whether your customers are aware of it or not, colors affect their decision-making proces...

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Tax Advantages by Business Structure: LLC, S-Corp, C-Corp, GP, SP

  Choosing the right business structure can be one of the most important decisions a business makes. Each business structure has its own advan...

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7 Types of Buyers and Consumers

How many types of buyers, consumers, and customers are there, and how do you convert each of them? You can convert more potential customers into actua...

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Effective Business Leadership Qualities and Examples

What are the qualities or characteristics of effective business leaders? Leaders are trailblazers. They are visionaries. Great leaders show you the wa...

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Goleman’s Six Leadership Styles Self Assessment Questionnaire

Daniel Goleman is a psychologist and journalist who wrote about Emotional Intelligence. He has identified six leadership styles, and has also develope...

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37 Creative Sales Promotion Ideas

Partially because of websites and social media, there is a lot of competition for the same potential clients. Finding effective sales and promotion id...

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Effective Persuasion Techniques in Sales

Many people complicate the sales process. We want to uncomplicate it. In order to increase sales, you have to give people a good reason to buy. That r...

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Minority Business Grants and Loans

Are there grants and loans designed to help a minority owned business get started? The short answer is YES. Below is a list of some of these grants an...

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Minority Business Enterprise (MBE) Certification and Benefits

What is a Minority Business Enterprise (MBE)? A Minority Business Enterprise (MBE) is a business in which a minority is the primary owner and manager...

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