Many people complicate the sales process. We want to uncomplicate it. In order to increase sales, you have to give people a good reason to buy. That reason is personal and it is different for each potential customer you encounter. However, there are three primary things you can do that can give you an edge in sales. Dressing appropriately, having great communication skills, and having empathy convey professionalism in a sales situation. Wardrobe and physical appearance are about connecting with people visually. Communication is about connecting with people verbally. Empathy is about connecting with people emotionally. If you leverage all three of these appropriately, you can have many successful sales.