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Benefits of Having a Website for Your Small Business

News & Blog

A website is a powerful tool to distribute many types of information related to a business, including: contact information, products and services offered, customer service, special events, product information, and much more. A well-designed and maintained website can help you gain a competitive advantage in your industry and improve your overall business. Most potential customers in the United States will interact with a company’s website during some point of the sales process, whether for product knowledge, company reviews, or contact information. A website, like a business card, is one of the most critical components of a modern business. If your business does not have an effective website, you do not have a successful business.

Below are 16 benefits of having a website for small businesses.

1. Improve Your Marketing and Advertising Effectiveness
Place your website address on all of your promotional material. This encourages visitors to check your website for more detailed information. You can tailor your marketing and advertising message that encourages people to go to your business website for more detailed information.

2. Easy to Use and Update
Use a Content Management System to build your website, such as WordPress, Joomla, etc. CMS systems make it easy to publish, modify, and organize content.

3. Save Money on Printing and Distribution Costs
A website can act as your online brochure, catalog, or magazine that can be changed and updated at anytime. You can save a substantial amount of money by not using ink or postage.

4. Access to New Customers
A website is generally available everywhere all the time. It makes it easy for people to refer your business. It makes it easy for potential customers to learn about your business when you are closed for the day.

5. Improve Productivity
A great website design takes into account things like the sales funnel and great customer service. It makes certain things like product information and customer reviews easy to access. Instead of constantly repeating yourself, or going through the hassle of distributing certain types of information, all you have to do is provide a website address.

6. Educate Your Customers
Your website can offer information about your products and services. This information can be delivered at any hour in a well thought out and consistent way. It can also be used to promote coupons, special events, training seminars, and current news that is relevant to your business.

7. Expand Your Market Reach
The Internet increases business accessibility by providing translated information into specific languages and access to information regardless of geographic location. As long as a customer can view your website, they can learn a lot about what your business has to offer. Also, they can do it from the comfort of their own homes.

8. Promote Products, Services, Events, and Coupons
Provide photos, videos, and detailed information about your products, services, events, or coupons. Explain why your products, services, events, or coupons can help them. This can be an effective tool to inform current and potential customers as to what your business has to offer them and why they should buy from you.

9. Inform Customers When You Change Locations
If you move your business to a new location, you can inform them of the new address through the website. Change your physical location on your website, and your customers looking for you online will be able to find the new physical address.

10. Find New Employees
You can post job opening and opportunities for available positions. Applicants can investigate your company and apply online.

11. Build Your Brand
Your domain name (www.yourcompany.com) and the information you post about your company can be used to develop name recognition and a brand personality with current and potential customers. Post information about your company beyond your website, such as to social media, to develop and a more comprehensive message and to expand your online reach.

12. Set-up Personalized Email Addresses
Having your own domain and hosting allows you to set-up personalized email addresses. Personalized email addresses improve branding, increase opportunities for marketing that require domain based email addresses, and allow customers to know that certain emails are being sent from your company.

13. Improve Two-Way Communication
Customers can quickly and easily contact you and give feedback through email forms, comment forms, etc. Make sure you respond to them within a reasonable amount of time, and inform your customers what your expected response time is.

14. Improve Customer Service
Information requests can be processed immediately via online forms and auto-responders automatically day or night. Business contact information, such as phone number, email address, or mailing address, can be easily found. FAQ’s, product specifications, and easy to perform troubleshooting techniques can all be posted on the website.

15. Showcase Your Work
Your website is a great way to showcase your work. You can provide online portfolios, image galleries, video archives, and customer reviews.

16. Build a Community
Publishing news, content, and relevant information can help you to attract and keep an audience. Through email marketing, social media, website posts, etc., you can provide exclusive information that could improve their lives. Develop a brand personality that engenders trust and dialogue. Interact with your audience to build a loyal community. If you are able to accomplish this last thing, you will have no shortage of customers.

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