How many types of buyers, consumers, and customers are there, and how do you convert each of them? You can convert more potential customers into actual customers by understanding how each one engages with a business. A business can increase sales just by learning about buying habits and how to tailor your business to their needs and wants. The most common mistakes related to customer experience are: – There is no strategy involved in how a business operates. – The business is tailored to a certain type of buyer but ignores others. – The business is more focused on the business owner than the consumer. – Too many competing ideas are implemented which makes for a confusing situation.