Partially because of websites and social media, there is a lot of competition for the same potential clients. Finding effective sales and promotion ideas that work make the difference between success and failure. The most important thing is to know who your potential customer is. Where are they? What are their likes and dislikes? We provide you with 37 creative marketing & promotion ideas to help you increase sales with potential customers. The rest is up to you. An idea is not as important as what you do with it. 1040TaxBiz shows you the way, but you need to act upon some of these to potentially see an increase in sales.
Sales Promotion Ideas
1) Have a Sale – Offer a sale or other discount to either the general public or your best customers. Provide a discount if they purchase over a certain dollar amount or reduce the entire order by a certain percentage. Be careful not to offer too many or too often because your customers might begin to wait for a sale instead of buying things at regular price.
2) Hold a Contest – Provide an item that you give away in a content, such as a gift certificate. In order to enter the content, they must enter contact information such as a phone number, email address, or mailing address. Make sure you use this information later to distribute store features, coupons, specials, or events.
3) Give Item Away for Free – Hand out samples of your product, promotional products branded with your logo, or other gifts at a key location. This lets people experience you and your business. This is an opportunity to sell your friendliness and customer service.
4) Offer a Trade-In – Encourage customer loyalty by trading in an old product for a discount on something new.
5) Point-of-Sale Displays – Present your in-store products in a creative way. Stack them in a huge pyramid, or use highly visible signs. If you have a window out front, design a creative display using mannequins or colorful objects. Promote items that will encourage other sales.
6) Offer Free Shipping – Shipping can add a significant financial cost to an item. By offering free shipping, you reduce objections to purchasing certain items, especially large ones.
7) Offer Easy Payment Plans – Make it easy to setup and track installment and layaway plans. Customers what a particular item, but they may not have the funds available right away. Develop a system to make it easy for them to pay for items over a certain period of time.
8) Offer a Referral Discount – Encourage customers to share your business with others by paying them. Provide a gift certificate or discount for every paying customer they refer.
9) Bundle Products or Services Together – Package slow-moving products with more popular products. Make it easy to add paid services to popular products. This can increase sales for a number of related products and services.
10) Upsell / Cross-sell / Upgrade – Highlight more expensive products or add-on features. Give those products more attention in your store or on your website. Provide benefits and reasons why those products are better. Also, customers are more likely to buy from you again right after a purchase. This is a great opportunity to offer a complementary product.
11) Distribute Coupons – Coupons can be used as advertisements for coupon books, mail packets, or bulletin boards. They should be used to highlight specific products or services. They do not necessarily have to be actual coupons. They can be used to highlight the prices of specific items that are available to the general public. The primary purpose of a coupon is to get customers into your place of business.
12) Sell Replacement Parts – Find out what gets worn out first for a number of products you carry. Carry those relatively inexpensive “easy fixes” that would extend its life. It sets you apart from your competitors, and it may increase customer loyalty,
13) Offer Warranties / Guarantees – A warranty or guarantee helps increase confidence in your business practices. It helps build trust.
14) Easy Return Policy – Impulse buyers will be more likely to purchase items that they can easily return later. Clearly state the conditions for a return, such as time, condition of the item, and proof of purchase.
Direct Marketing / Advertising Ideas
Direct marketing and advertising persuades potential clients to take action. Make sure any advertisement, especially a paid ad, has a very clear call to action, such as signing up for a newsletter, purchasing an item, or attending an event.
15) Vehicle Advertisement – Place an advertisement on a car, truck, or even race car. It could be a magnetic sign, vinyl wrap, bumper sticker, or vinyl lettering. It increases the number of people who become aware of your business. You can easily place the vehicle in a high traffic area.
16) Business Cards – Always carry business cards with you and give them out to anyone who might contact you, whether its a new acquaintance or potential client. Give extra business cards to anyone who might refer your business. Make sure the business card is professionally designed and printed. It is a representation of your business.
17) Display Signs, Banners and Posters – Keep printed materials that promote specific offers and promotions close at hand. Where you have permission, place them in public gathering places or private businesses potential clients go.
18) Promotional Products – Creative custom products with your business name, logo, and contact information keep your business viewed often. Focus on distributing items that are popular and used often, such as coffee cups, calendars, key chains, and pens.
19) Email Blasts / Newsletters – Design and distribute group emails and newsletters to your contact list. They should contain information that will grab their attention, such as upcoming events, special deals, and instructive articles. Make it easy for your current customers to share them with their friends. You should distribute them on a regular basis.
20) Direct Mail – Catalogs, brochures, and other materials can be mailed directly to your prospects. They can be sent to existing customers, or you can use a service to mail this material to a specific demographic.
21) Create a Commercial – Produce an ad or video that is distributed through radio or television. Also, you can find secondary distribution channels, such as a movie theater or YouTube.
22) Newspaper, Magazine, or Web Banner Ad – Take out ad space in a newspaper, magazine, or website to appeal to a specific audience. Make sure that ads are placed in front of places where your potential customers congregate.
23) Have an Event – Whether it’s an art show, dinner party, informational seminar, or carnival, events give you an opportunity to gather a number of potential customers into the same place. It increases face time and name recognition. It also gives you an opportunity to sell certain products or services at the event.
24) Website and Social Media – If you do not already have a website and active social media accounts, you need to…. Now! If you are not online, you do not exist – even if you have a brick-and-mortar business in a busy area. The website should be professional, content should be relevant to your business, and it should be easy to find and navigate.
25) Hire an Ad Agency or Marketing Firm – You may want to entrust your company’s promotions to professionals outside of your own company. Be sure to do research and find a firm with the expertise you need. Also, make sure you are clear on the expectations and costs.
26) Video Testimonials – Ask customers to tell their stories on camera and incorporate these testimonials into your website and social media.
27) Use Your Voice Mail – Use your voice mail message to offer special discounts, upcoming events, or new products. You can even hire a professional voice-over artist to record your message.
28) Say “Thank You” – Follow up with a phone call, e-mail, or letter thanking the customer. Observe birthdays, anniversaries, and other important events.
Publicity is more related to branding than sales. It is designed to improve their perception of you and your business.
29) Talk to the Press – Reach out to the media about a new product, service, or event. Feed them interest stories that are related to the products and services you provide.
30) Identify Industry Leaders – Find leaders in your community and your industry. Offer them free products or services. Leverage their influence.
31) Provide a Tour – Offer a tour of your business to local schools, business owners, or the general public. Offer souvenirs and free materials they can take home.
32) Produce Infotainment – Produce and distribute a radio show, podcast, newspaper bulletin, or TV show. It should be related to the products and services you provide. It should be entertaining and informational.
33) Volunteer – Volunteer your time and donate products / services. Give back to the community. This is not about direct sales and transactions. This is about letting people know who you are and what you value.
34) Write a Book, Article, or White Paper – This type of information allows you to provide an in-depth discussion about certain topics and ideas. It positions you as a though leader, as one who actually adds value to discussions related to specific concepts.
35) Send a Press Release – A press release is a great way to mark the occasion of new products, employees, or promotions.
36) Attend Trade Shows – Trade shows and other events are a great place to meet potential prospects. Follow up on leads generated by the trade show.
37) Business Partnerships – Form a bond with other businesses in different industries. A mutually beneficial partnership lets you cross-promote and target the same market together.
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